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ABOUT·Frederico Heitmann

Statistician, entrepreneur and AI researcher.

I have been building things for over 20 years. Today I lead Synerise in Brazil, do an MSc in AI at UNICAMP, coordinate the Mensa Brasil AI special interest group and develop Gnostikon — a serious attempt to make the system not lie about what it knows.

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Frederico Heitmann — soft mark
IOPERATING PRINCIPLES

Five hypotheses repeatedly confirmed.

I do not treat these as beliefs. They are positions that survived confrontation with real situations — small company, large company, failure, success, sale, founding, classroom.

  1. 01

    Constructive non-conformism

    The status quo is a hypothesis, not a fact. Mental laziness is the main adversary.

  2. 02

    Radical autodidactism

    Learning is not an activity — it is the infrastructure.

  3. 03

    Truth & rationality

    Epistemic integrity over appearance. I dislike what tries to seem more than it is.

  4. 04

    Happiness through the problem

    Satisfaction is not in the answer — it's in formulating the question well.

  5. 05

    Exemplary ownership

    If a teammate fails, the failure is the system's. Treat others as you would be treated.

Full essay · Hacker mindset
IITRAJECTORY

From UNICAMP to Synerise — in reverse order.

  • 2025–

    Country Manager Brazil

    · Synerise

    Leading the expansion of the Polish behavioral-AI company in the Brazilian market.

  • 2024–

    Founder

    · Heitmann AI

    Own research and products around AI agents, alignment, and knowledge canonization (Gnostikon).

  • 2024–

    AI SIG Coordinator · Brazil

    · Mensa Brasil

    Coordinator of the AI special interest group, with monthly sessions and open inquiry.

  • 2022–2024

    Director of Innovation

    · Quality Digital

    After ACCT's sale, led innovation and international expansion for the group.

  • 2009–2022

    CEO & Founder

    · ACCT Consulting & Technology

    Grew a small Atibaia team into a 140+ person consultancy serving Unilever, AbInBev, Carrefour and Reckitt across 25 countries. Sold to Quality Group in 2022.

  • 2018–2023

    Faculty

    · EICOM Institute · Cambridge / Boston

    Immersive executive program on digital transformation.

  • 2008–2009

    Risk analyst

    · Itaú-Unibanco

    Risk modeling for the pension portfolio.

  • 2007–2008

    Planning analyst

    · Elektro

    Time-series forecasting for energy demand.

  • 2003–2007

    BSc Statistics

    · UNICAMP

    Where it all started: estimators, maximum likelihood, and the first intuition that data does not speak for itself.

IIINOW

What's on the table today.

LOCATION
São Paulo · Brasil
ROLE
Country Manager Brazil @ Synerise
BUILDING
Heitmann AI · Gnostikon
STUDYING
MSc in AI · UNICAMP
READING
Hofstadter — I Am a Strange Loop
NEXT
VTEX Day 2026 · Apr 16-17 · panel
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